Nothing awakens the senses than the smell of brewing coffee and baked goodies wafting in the air, especially early in the morning. This is why office workers, students, and anyone beating the morning rush swing by coffee and bake shops to grab a bite of tasty treats and get their dose of caffeine to help them get through a busy day. Even later in the day, coffee and bake shops are the hangout of choice for those who want to listen to music, chat with their friends, or read a book while enjoying their favourite drink. No wonder, coffee and bake shops are becoming a popular business choice, especially for those who want to expand their home baking business. Before you write your business plan for your dream coffee and bake shop venture, here are some things that you should consider:
Find the Right Location
Conducting market research will help you find the right location for your coffee shop and bakery business. If your target market consists of office workers, then it is best to select a place in the business district. But if you want to cater to students with a trendy café, where they can study or simply hang out, then a space near a university is the ideal place. Whether in a busy financial district, a university, or a trendy and bustling downtown area, the location of your business should abound with the presence of your target market.
Attract Customers with an Interesting Theme or Store Design
While customers go to coffee and bake shops to satisfy their coffee and pastry cravings, they also stay for the ambience or vibe of the establishment. Deciding on the furniture, fixtures, decoration, and kitchenware will depend on your target market and the ambience or mood that you want to maintain. You can go for a cosy and relaxing vibe, a modern and sleek design, or a vintage style. If your target market consists of students, you can stack books, provide board games, or put anything that will allow them to unwind and enjoy their stay.
In addition, it is good to come up with interesting menu names to go with the theme or ambience of your shop. Having delectable and quality products is definitely a must, but giving unique and appealing names to them will pique the interest of new customers and guarantee name recall. Providing quality products and services and a unique and interesting experience to your customers will surely give you an edge over your competitors.
Invest in Good Quality Coffee Making and Baking Equipment, Tools, and Ingredients
Excellent products are made using good-quality equipment, tools, and ingredients. Hence, it is important to make a good investment in coffee making machines, blenders, ovens, mixers, and other equipment. The quality of baked products relies so much on the exact measurement and combination of ingredients. Buying sturdy and premium-quality measuring tools, such as plastic measuring jugs in New Zealand designed for commercial use or bulk production, is a smart investment. Look for a manufacturer or supplier in New Zealand that provides a wide array of products that will match your specific needs.
Also, scout for a supplier of coffee and dairy products, baking ingredients, and other needs. Look for the supplier that offers quality goods and discounts for bulk orders to save money and maintain a consistent quality of your products.
A great business plan based on careful market research will help you succeed in putting up your own coffee and bake shop. But finding the right location, providing a unique and interesting experience to your customers, and investing in good-quality equipment, tools, and ingredients will give you an edge over your competitors.
