Reasons to Franchise a Cleaning Business


One of the key benefits of franchising is having a proven and tested business model. Hence, more entrepreneurs are resorting to buying a franchise instead of building their businesses from scratch. It’s a viable option, particularly for those who don’t like going into the nitty-gritty of business development.

Franchises are most likely offered by a lot of industries these days, so there’s a wide variety of options to choose from. While a food franchise is likely to be a hit, it’s also recommended to consider other industries that are not yet highly saturated. A unique choice is to look into the growing sector of cleaning services for franchise opportunities.

The cleaning industry caters primarily to two market groups—residential and commercial sectors. Residential cleaning services usually consist of maid services, like vacuuming, mopping, and dusting. Meanwhile, commercial cleaning services focus on providing janitorial services to retail and institutional clients.

Here’s why it’s an ideal industry to explore for your next franchise venture:

Low Operating Cost

Aside from cleaning equipment and supplies, the only investment you’ll probably need is a service vehicle for your staff. The good thing about a cleaning service franchise is that it offers a flexible management system. It can even be run or managed directly from your home since it involves an on-call job, which doesn’t necessarily require your staff to be in an office setup.

Entry-level Workforce

This gives you a chance to provide more job opportunities for those without formal education and training. There’s also no need to invest in staffing agencies since you only require minimum qualifications for the job. However, be sure to stress the importance of having good work ethics as you’re a service company. One downside of having an entry-level workforce is the high turnover rates. To avoid this, make it a point as well to invest in employees who excel in what they do and make them feel valued.

Increasing Market Opportunities

Rising disposable incomes, higher real estate investments, and rising construction works continue to drive the cleaning services market. Likewise, the growing number of working women also contributes to the industry’s further growth and development. As entrepreneurs, it’s essential to keep an eye on potential opportunities to grow your business further.

Established and Stable Market

Cleaning isn’t just a fad that may come and go. It’s an integral component to maintain a healthy lifestyle and good hygiene. As such, there will always be a demand for cleaning services, unless more people decide to clean their properties on their own—which is unlikely to happen even soon. Hence, hiring a professional cleaning service will always be an option, especially to keep up in this fast-paced world.

High Customer Retention Probability

Woman cleaning the counter in the kitchen

Like any other service providers, having repeat customers is not far from impossible—as long as you provide quality service and value for your customers’ money. Again, it goes back to the constant demand for cleaning services. And for you, this means consistent job orders as well as a steady and regular source of income.

In the service industry, customer satisfaction is your bread and butter. As long as your customers are satisfied with your work, they will keep coming back. Likewise, never underestimate the power of word-of-mouth marketing; it’s a free advertisement for your business. Aside from your customers, your other stakeholders also include your employees. Keeping your customers happy is equally important as keeping your employees happy.

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